How Does VPBank Measure Its Brand?
06/04/2022 - 22:24

 (A post by Ms. Đặng Thúy Hà, Consumer Insight Director, Nielsen Việt Nam, on her Facebook page on April 6, 2022)

Many news stories, many KOLs have praised VPBank's development of its brand. Congratulations to VPBank on its successful re-branding after 12 years, including changing the slogan and fine-tuning the logo!

In order to be able to develop at such pace, the bank must have a clear strategy and an effective implementation.


VPBank is the Title Sponsor of the VPBank Hanoi Marathon. Its companion with the race reflects the creatiivity in VPBank's development of its brand image, especially in regards to the Physical Propserity goal.


(To be continued)

Đặng Thúy Hà

Consumer Insight Director

NielsenIQ Việt Nam

(Link to the original post in Vietnamese)